John Burnett Marketing
John Burnett Marketing aims to identify realistic marketing strategies for CEOs and CMOs working in for-profit and nonprofit organizations in order to achieve both organizational and personal growth.
John Burnett, DBA, Professor Emeritus, served five major universities across an academic career of forty plus years. During his tenure, he taught courses in advertising, marketing strategy, branding, marketing research, marketing metrics, nonprofit marketing, and services marketing. He authored or co-authored over sixty journal articles reporting research and theoretical assessments and twenty text and trade book editions, including eight editions of a leading advertising text. His most recent book, How Marketing Can Help Lawyers Make More Money, grew out of his rich experience in that sector over the last twenty-five years. He has won numerous teaching and research awards.
Dr. Burnett has provided expert witness for over twenty-five years in the areas of unfair competition, including intellectual property, trademark infringement, and deceptive marketing practices. His experience as an expert witness includes service on behalf of plaintiffs and defendants of companies large and small, and preparation of twenty-four expert reports, affidavits, declarations, and survey research plus fifteen depositions and six trial testimonies.