John Burnett Marketing
John Burnett Marketing aims to identify realistic marketing strategies for CEOs and CMOs working in for-profit and nonprofit organizations in order to achieve both organizational and personal growth.
John and his new ebook:
"How Marketing Can Make Nonprofits More Profitable: The Value of a Marketing Plan", is my twenty-second book and second ebook. It presents a clear guide on how to implement marketing strategies into any nonprofit organization. Nonprofit organizations face many difficulties in the world today and need a clear vision on how to market themselves in the new millennium.
Today, marketing is a necessity for any size nonprofit in order to compete in the global world. But most nonprofits have never used any sort of marketing techniques or strategies. Where to begin? Drawing on his forty years of experience, Dr. Burnett takes a step-by-step approach and guides you through implementing marketing in your particular organization. How Marketing Can Make Nonprofits More Profitable is an integral guide to helping you get started on making your nonprofit stand out from the rest and increase the funding you need for your important programs.