Welcome to
John Burnett Marketing
John Burnett Marketing aims to identify realistic marketing strategies for CEOs and CMOs working in for-profit organizations in order to achieve both organizational and personal growth.
“Business has only two functions – marketing and innovation” -Milan Kundera
Results Oriented Strategic Marketing Planning
John Burnett Marketing evaluates and integrates strategic marketing for small to mid-sized companies and provides expert witness services addressing unfair competition.
John Burnett, Doctor of Business Administration (DBA), Professor Emeritus of Marketing at the University of Denver and member of the American Marketing Association, offers on-site and off-site marketing training, expert reports and testimony, and marketing books and blogs. He specializes in consulting with mid-sized companies and sole proprietorship organizations.
During 40+ years in academia, Dr. Burnett published numerous research reports on varied topics of marketing communication. A popular professor, he won numerous teaching and research awards. As consultant, he served companies such as AT&T, Coors, and Johnson & Johnson. He specialized in creating marketing plans with targeted strategies and tactics. In particular, his research and writings focused on market segmentation, branding, advertising, and marketing strategy applications to nonprofits and the legal sector. He leveraged his experience and expertise into an exciting marketing firm built on solving real marketing problems, relationship building, and facilitating client growth.