Expert Witness

25+ years in unfair competition: intellectual property, trademark infringement, and deceptive marketing practices.



I have authored and/or co-authored over 20 college textbooks and trade books during my 41- year career.


“Business has only two functions – marketing and innovation”Milan Kundera

Results Oriented Strategic Marketing Planning

John Burnett Marketing evaluates and integrates strategic marketing for small to mid-sized companies and provides expert witness services addressing unfair competition.

John Burnett, Doctor of Business Administration (DBA), Professor Emeritus of Marketing at the University of Denver and member of the American Marketing Association, offers on-site and off-site marketing training, expert reports and testimony, marketing plan for nonprofits, and marketing books and blogs. He specializes in consulting with small to mid-sized nonprofit and for-profit organizations.

During 40+ years in academia, Dr. Burnett published numerous research reports on varied topics of marketing communication. A popular professor, he won numerous teaching and research awards. As consultant, he served companies such as AT&T, Coors, Red Cross, United Way, and Johnson & Johnson. He specialized in creating marketing plans with targeted strategies and tactics. In particular, his research and writings focused on market segmentation, branding, advertising, and marketing strategy applications to nonprofits and the legal sector. He leveraged his experience and expertise into an exciting marketing firm built on solving real marketing problems, relationship building, and facilitating client growth.


Comments are closed.