Marketing for Law Firms & Legal Marketing Resources

Expert Legal Marketing for Law Firms

RandomActsCoverSmallHow to Avoid Random Acts of Marketing: A Plan for Small to Midsized Legal Firms, is my twenty-first book and first ebook. If you are a midsize firm or own a solo practice, this book is for you. There has never been a more challenging time to be a lawyer. In a faltering economy with thousands of competitors worldwide, lawyers today must find ways to outsmart their competition, both down the street and across the globe. The most effective way to meet these challenges is to employ a strategic marketing plan customized for law firms.

Now is the time to integrate marketing into your firm — and you don’t have to spend hundreds of thousands of dollars to do it. You just have to market better. Even if you don’t know the first thing about marketing — or aren’t comfortable doing it–after reading this easy-to-follow plan you will actually enjoy your practice more and increase revenue.


How Marketing Can Help Lawyers Make More Money by Dr. John BurnettHow Marketing Can Help Lawyers Make More Money – Co-authored with Becky Carroll, this book focuses on the benefits lawyers can engender by using a comprehensive marketing plan. Moving away from common tactics such as rainmaker and educational conferences, this book considers a systematic approach that is practical and doable. The book can be purchased through Amazon, Barnes & Noble, and other reputable outlets.


Marketing is still not highly regarded by modern law firms. This is especially true for solo and mid-sized firms, who neither have the resources or motivation to learn and implement strategic marketing. Yet, marketing offers such firms their best opportunity to survive and prosper. This book offers a comprehensive and relevant explanation of strategic marketing that will work for lawyers and their firms. As always, the success level is a function of whether the reader is willing to commit the time and energy to this process. If you do, you will make more money!.


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