Non Profit Organizational Marketing

Smart Strategies for Marketing Non Profit Organizations

Nonprofit Marketing Best Practices by Dr. John BurnettNonprofit Marketing Best Practices – The nonprofit sector has a long-standing history of using tactics instead of planning. In this 2008 book, Dr. Burnett places the problems of operating a nonprofit within the context of a marketing plan. This approach does not eliminate proven tactics such as fundraising and collaterals, but puts them in context. The book can be purchased through Amazon, Barnes & Noble, and other reputable outlets.

Synopsis:

Nonprofit leader John Burnett shares everything he’s learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization.

Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

 

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