Marketing Expert Witness for Trademark Confusion

Expert Witness Services for Trademark Infringement

Dr. John Burnett provides expert witness services addressing unfair competition and related issues.

John Burnett

RandomActsCoverSmallHow to Avoid Random Acts of Marketing: A Plan for Small to Midsized Legal Firms, is my twenty-first book and first ebook. If you are a midsize firm or own a solo practice, this book is for you. There has never been a more challenging time to be a lawyer. In a faltering economy with thousands of competitors worldwide, lawyers today must find ways to outsmart their competition, both down the street and across the globe. The most effective way to meet these challenges is to employ a strategic marketing plan customized for law firms.

Now is the time to integrate marketing into your firm — and you don’t have to spend hundreds of thousands of dollars to do it. You just have to market better. Even if you don’t know the first thing about marketing — or aren’t comfortable doing it–after reading this easy-to-follow plan you will actually enjoy your practice more and increase revenue.

Areas of Expertise

• Marketing/marketing practices
• Advertising/deceptive advertising
• Pricing/deceptive pricing
• Personal selling/deceptive selling
• Marketing research/research assessment
• Trademark confusion, deception, and/or infringement
• Consumer behavior
• Branding/brand equity
• Class action litigation

John Burnett Marketing partner with IPMetrics (ipmetrics.net) and is listed with TASA

Related publications:

John Burnett, How to Avoid Random Acts of Marketing: A Plan for Small to Midsized Legal Firms, 2013.

John Burnett, “Not All Referrals are Created Equal,” TAS consulting.com, 2013

John Burnett, “Do You Want to Improve Your Legal Marketing? Here are Four Considerations,” Attorney Journal, San Diego, 2013

John Burnett, “Proactive Crisis Management: A Formula For Legal Marketing,” Strategies: The Journal of Legal Marketing, 2013

 

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